Google Analytics

Last click attribution is going the way of the dinosaur. It had its time on the planet, but eventually a big meteor plunged down and *poof* no more last click. What is the big cataclysmic event? Quite simply put, the need for data. We live in a world where multi-channel and omni-channel are common place terms. A world where it takes …

In the E-commerce industry, one of the most effective ways to optimize your conversion rate is to optimize your bounce rate. Think about it – if the majority of people come and leave your website without completing the actions/goals you need, then you will not have a good conversion rate. Enter the bounce rate The standard definition of bounced visit …

I recently posted how Last Click Attribution is Dead and how new attribution models need to be used. The central point I make is that Last Click is no longer a relevant mechanism and online marketing has matured to the point of needing more. Marketers need not only to understand how multiple touch points influence a purchase, but they also need …