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Last Click Attribution is Dead, and Web Analysts Need to Take Notice

Fighting For Attribution

Last click attribution is going the way of the dinosaur. It had its time on the planet, but eventually a big meteor plunged down and *poof* no more last click. What is the big cataclysmic event? Quite simply put, the need for data. We live in a world where multi-channel and omni-channel are common place terms. A world where it takes …

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The Web Is Not Dead

The Web is not Dead

Article first appeared on wired.com, February 13, 2014 At the very least, the reports of the web’s death have been greatly exaggerated. In 2010 Wired Magazine published The Web Is Dead | Long Live The Internet1, regarding the demise of the PC and the shrinking need for the Web as a digital presence. The original argument from the authors states …

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The Dangers of Bounce Rates

In the E-commerce industry, one of the most effective ways to optimize your conversion rate is to optimize your bounce rate. Think about it – if the majority of people come and leave your website without completing the actions/goals you need, then you will not have a good conversion rate. Enter the bounce rate The standard definition of bounced visit …

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What Are The Top E-Commerce KPIs?

Sales - Up and to the right

Whether you are new to the E-Commerce industry or have years of experience, one thing is certain: Anyone running an E-Commerce business needs reporting. There are dozens of analytics reporting packages and E-commerce solutions available to use, and within those tools are dozens of metrics and reports. How does one sift through all of the options and create meaningful reports. …

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5 Traits Of A Rock Star Web Analyst

One thing is becoming very clear in today’s marketing world, the need for data has never been greater. According to Gartner, by 2017 CMOs will spend more on IT than CIOs – and data gathering & analysis is a large part of that budget. Whether you are looking to get into the web analytics industry, or have been involved in …

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