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Social Media

Is The Rest Of The World Catching Up To The NSA? Making Sense Of Transparency Data

Article originally published on wired.com November 13, 2014 When Edward Snowden revealed the NSA was using meta data to spy on millions of people not just abroad, but domestically as well – it took the world by storm. More information came out indicating the NSA was also spying on allies and aid groups, which further damaged the United States’ reputation around …

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Twitter Partners With IBM – Big Data Just Got Bigger!

Article originally published on wired.com October 31, 2014 On October 29, 2014 IBM announced a historic partnership with Twitter. The partnership joins Twitter data with IBM’s analytics and customer engagement platforms. To me this seems like a rather important partnership, as it takes one of the largest global social media platforms and pairs it with a preferred analytics solution. To …

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7 Social Media Metrics That Matter

I recently had been working with a small venture start-up, and was given the task of developing the measurement plan for an upcoming campaign. Figuring out what to measure was relatively easy, but defining what “goodness” looks like – specifically in social media – proved to be a much more difficult task, and with good reason. According to Social Media Examiner only …

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Lessons Learned From The New Twitter Layout

Twitter Logo

If you haven’t heard Twitter recently started rolling out a new layout to users. The first reaction many people have had is that the new look resembles Facebook… a lot. In fact, there are many sites who are posting that Twitter just copied Facebook’s layout. While there are some new features like the ability to pin a tweet, the web …

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