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Digital Marketing

Hospitality Survey

Hi Everyone, As part of my MBA program, I am conducting research in the hospitality industry trying to find what aspects of a loyalty program resonate with various age groups. It would be great if you would take the survey I constructed, so that I have enough results to run statistical analysis. Results will be posted the week of December …

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Google Launches A More “Evolved” Inbox

Google announces new Inbox App

Today Google announced an new email app called Inbox, which claims to be the next evolution in email. We’ve heard things like this before, how instant messenger services or social media were going to be the death of email. What I like about the Inbox app is that it is not claiming to kill email, rather it is going to …

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Google and AOL Buy Attribution Technologies

Multi-Channel Marketing

I recently posted how Last Click Attribution is Dead and how new attribution models need to be used. The central point I make is that Last Click is no longer a relevant mechanism and online marketing has matured to the point of needing more. Marketers need not only to understand how multiple touch points influence a purchase, but they also need …

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Lessons Learned From The New Twitter Layout

Twitter Logo

If you haven’t heard Twitter recently started rolling out a new layout to users. The first reaction many people have had is that the new look resembles Facebook… a lot. In fact, there are many sites who are posting that Twitter just copied Facebook’s layout. While there are some new features like the ability to pin a tweet, the web …

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