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Digital Marketing

What Are The Top E-Commerce KPIs?

Sales - Up and to the right

Whether you are new to the E-Commerce industry or have years of experience, one thing is certain: Anyone running an E-Commerce business needs reporting. There are dozens of analytics reporting packages and E-commerce solutions available to use, and within those tools are dozens of metrics and reports. How does one sift through all of the options and create meaningful reports. …

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How To Measure Online Customer Loyalty

Let’s start the conversation by stating this simple fact: There is no standard industry metric used to define a loyal customer. Traditional loyalty metrics are deeply rooted in finance. The most loyal customers are those who keep returning to do business with you, and ultimately spend more money. This dynamic has changed in recent years due to the digital landscape. We …

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Why Email Is Crucial To A Software Launch

In the software world, one of the most important and exciting times is when a new product goes to market. Your teams have worked tireless hours for weeks or months developing  and testing the product. You’ve gone through multiple iterations fixing bugs and adding features. Everyone feels confident that you have a great product that can be a differentiator, and …

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Twitter Partners With IBM – Big Data Just Got Bigger!

Article originally published on wired.com October 31, 2014 On October 29, 2014 IBM announced a historic partnership with Twitter. The partnership joins Twitter data with IBM’s analytics and customer engagement platforms. To me this seems like a rather important partnership, as it takes one of the largest global social media platforms and pairs it with a preferred analytics solution. To …

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7 Social Media Metrics That Matter

I recently had been working with a small venture start-up, and was given the task of developing the measurement plan for an upcoming campaign. Figuring out what to measure was relatively easy, but defining what “goodness” looks like – specifically in social media – proved to be a much more difficult task, and with good reason. According to Social Media Examiner only …

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