Email

Mobile Optimized Email in 1 Easy Step

The wide adoption of mobile devices has dramatically changed the way consumers digest information. There is no place where this is more true than in email. According to Epsilon email open rates increased from 22% to 31% between 2011 and 2013. The way that people decide to open an email has shifted in the “mobile first” world. People now have the ability …

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Why Email Is Crucial To A Software Launch

In the software world, one of the most important and exciting times is when a new product goes to market. Your teams have worked tireless hours for weeks or months developing  and testing the product. You’ve gone through multiple iterations fixing bugs and adding features. Everyone feels confident that you have a great product that can be a differentiator, and …

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Google Launches A More “Evolved” Inbox

Google announces new Inbox App

Today Google announced an new email app called Inbox, which claims to be the next evolution in email. We’ve heard things like this before, how instant messenger services or social media were going to be the death of email. What I like about the Inbox app is that it is not claiming to kill email, rather it is going to …

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