Recent Posts

Twitter Partners With IBM – Big Data Just Got Bigger!

Article originally published on wired.com October 31, 2014 On October 29, 2014 IBM announced a historic partnership with Twitter. The partnership joins Twitter data with IBM’s analytics and customer engagement platforms. To me this seems like a rather important partnership, as it takes one of the largest global social media platforms and pairs it with a preferred analytics solution. To …

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7 Social Media Metrics That Matter

I recently had been working with a small venture start-up, and was given the task of developing the measurement plan for an upcoming campaign. Figuring out what to measure was relatively easy, but defining what “goodness” looks like – specifically in social media – proved to be a much more difficult task, and with good reason. According to Social Media Examiner only …

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5 Traits Of A Rock Star Web Analyst

One thing is becoming very clear in today’s marketing world, the need for data has never been greater. According to Gartner, by 2017 CMOs will spend more on IT than CIOs – and data gathering & analysis is a large part of that budget. Whether you are looking to get into the web analytics industry, or have been involved in …

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