Recent Posts

The Web Is Not Dead

The Web is not Dead

Article first appeared on wired.com, February 13, 2014 At the very least, the reports of the web’s death have been greatly exaggerated. In 2010 Wired Magazine published The Web Is Dead | Long Live The Internet1, regarding the demise of the PC and the shrinking need for the Web as a digital presence. The original argument from the authors states …

Read More »

Mobile Optimized Email in 1 Easy Step

The wide adoption of mobile devices has dramatically changed the way consumers digest information. There is no place where this is more true than in email. According to Epsilon email open rates increased from 22% to 31% between 2011 and 2013. The way that people decide to open an email has shifted in the “mobile first” world. People now have the ability …

Read More »

The Dangers of Bounce Rates

In the E-commerce industry, one of the most effective ways to optimize your conversion rate is to optimize your bounce rate. Think about it – if the majority of people come and leave your website without completing the actions/goals you need, then you will not have a good conversion rate. Enter the bounce rate The standard definition of bounced visit …

Read More »