From there I moved over to a Web Analytics start-up called Fireclick which was later acquired, where I initial worked as an Implementation & Sales Engineer. Later I built and managed the client services team, where I was responsible for overall training, client retention, and client support. This is where I learned how powerful web analytics and be by working with big names like Hotel.com, Sketchers, and Air Canada to name a few.
E-commerce & Marketing
I then moved on to the marketing team at the parent company (Digital River), where I started out by directing overall marketing operations. What does that mean? My team did all email execution, financials, reporting, and research for an agency style marketing department. It was a big operation, grossing over $200 million annually. It’s in this role where I learned the ins and outs of marketing campaigns and data analysis. UNIX, Oracle and MySQL databases, Web Analytics, Website Optimization, Email, Paid Search, SEO, Affiliate Marketing… I learned a lot.
In order to challenge myself, I moved into a more strategic role overseeing all aspects of email marketing. I was particularly proud of my team and the fact that we grew the email program from $17 million to $60 million in a 3 year period. We put together a lot of great campaigns and programs for clients like Microsoft, Nikon, Kodak, and others. I ran a global marketing operation with offices in the US, England, China and Japan. Eventually I took on more responsibility.
Consulting & Customer Experience
After a while, I decided I wanted to branch out and gain experience in other industries. I wanted to see how other organizations functioned, learn more about Health Care and CPG. I left the role of Sr. Director and became a Sr. Consultant at Evantage Consulting where I worked on a large variety of projects in Health Care, Financial Services, and Consumer Goods. Learning how to be a consultant was definitely a good experience, as I learned how to better communicate with C-level executives as well as how to work through change management.
Now I work for the Carlson Rezidor Hotel Group leading digital product development as well as the digital experience.
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