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Nathan Matuska

Nathan Matuska is Director of Product Development at the Carlson Rezidor Hotel Group and founder of Analytics Nerd. He has nearly 15 years of experience in Ecommerce Strategies, Data Analysis, and Digital Marketing. He has extensive experience in web analytics, previously working as the Manager of Client services for a web analytics start-up and has worked with other tools such as SiteCatalyst, Google Analytics and Webtrends.

Passing the Adobe SiteCatalyst Implementation Exam

Passed The Test

In September I finally passed the Adobe Certified Expert SiteCatalyst Implementation exam. This was after one failed attempt. I feel I can now share the keys to successfully passing the exam, and becoming an ACE.   The ground rules: The exam is conducted in a proctored environment. You can’t bring anything with you to the testing station. No notes, no smartphone, …

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Just How Good Is Teddy Bridgewater?

Teddy Bridgewater

A lot of people have been touting the performance of Teddy Bridgewater since the end of the 2014 NFL season. He had the third highest completion percentage (64.4%) and seventh highest passer rating (85.2) by a rookie in NFL history. He accomplished this despite the loss of Adrian Peterson for most of the season. In fact, he was recently given the …

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Google Launches A More “Evolved” Inbox

Google announces new Inbox App

Today Google announced an new email app called Inbox, which claims to be the next evolution in email. We’ve heard things like this before, how instant messenger services or social media were going to be the death of email. What I like about the Inbox app is that it is not claiming to kill email, rather it is going to …

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Google and AOL Buy Attribution Technologies

Multi-Channel Marketing

I recently posted how Last Click Attribution is Dead and how new attribution models need to be used. The central point I make is that Last Click is no longer a relevant mechanism and online marketing has matured to the point of needing more. Marketers need not only to understand how multiple touch points influence a purchase, but they also need …

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Lessons Learned From The New Twitter Layout

Twitter Logo

If you haven’t heard Twitter recently started rolling out a new layout to users. The first reaction many people have had is that the new look resembles Facebook… a lot. In fact, there are many sites who are posting that Twitter just copied Facebook’s layout. While there are some new features like the ability to pin a tweet, the web …

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