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Nathan Matuska

Nathan Matuska is Director of Product Development at the Carlson Rezidor Hotel Group and founder of Analytics Nerd. He has nearly 15 years of experience in Ecommerce Strategies, Data Analysis, and Digital Marketing. He has extensive experience in web analytics, previously working as the Manager of Client services for a web analytics start-up and has worked with other tools such as SiteCatalyst, Google Analytics and Webtrends.

7 Social Media Metrics That Matter

I recently had been working with a small venture start-up, and was given the task of developing the measurement plan for an upcoming campaign. Figuring out what to measure was relatively easy, but defining what “goodness” looks like – specifically in social media – proved to be a much more difficult task, and with good reason. According to Social Media Examiner only …

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5 Traits Of A Rock Star Web Analyst

One thing is becoming very clear in today’s marketing world, the need for data has never been greater. According to Gartner, by 2017 CMOs will spend more on IT than CIOs – and data gathering & analysis is a large part of that budget. Whether you are looking to get into the web analytics industry, or have been involved in …

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3 SiteCatalyst Plugins You Can’t Live Without

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Whether you are new to Adobe’s SiteCatalyst or have used the tool for years, there is a need to extend the tracking capabilities beyond the “out of the box” functionality. If you want to track values in your links, understand what percent of the page that has been viewed, or understand where people abandon a form, you need to use …

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The Most Overpaid Pitcher In MLB History Is…

I was recently reading an article on the Richest MLB Pitchers of All Time. As I was going through the list, there were more than a few names that surprised me on how much money they had earned over their careers. In a time of Sabermetrics, it still surprises me the mistakes many organizations make on over spending for a starting …

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Hospitality Survey

Hi Everyone, As part of my MBA program, I am conducting research in the hospitality industry trying to find what aspects of a loyalty program resonate with various age groups. It would be great if you would take the survey I constructed, so that I have enough results to run statistical analysis. Results will be posted the week of December …

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