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Nathan Matuska

Nathan Matuska is Director of Product Development at the Carlson Rezidor Hotel Group and founder of Analytics Nerd. He has nearly 15 years of experience in Ecommerce Strategies, Data Analysis, and Digital Marketing. He has extensive experience in web analytics, previously working as the Manager of Client services for a web analytics start-up and has worked with other tools such as SiteCatalyst, Google Analytics and Webtrends.

Hospitality Survey: The Results Are In

The results are in

Introduction One of the biggest problems facing both the hospitality and airline industry’s loyalty programs are the high cost of maintaining the the programs. As a result, airlines have been forced to adjust their programs to more positively impact program profitability. Changes made by Delta Airlines to their SkyMiles Program in 2015 are an example how the airline industry is trying …

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Is The Rest Of The World Catching Up To The NSA? Making Sense Of Transparency Data

Article originally published on wired.com November 13, 2014 When Edward Snowden revealed the NSA was using meta data to spy on millions of people not just abroad, but domestically as well – it took the world by storm. More information came out indicating the NSA was also spying on allies and aid groups, which further damaged the United States’ reputation around …

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Last Click Attribution is Dead, and Web Analysts Need to Take Notice

Fighting For Attribution

Last click attribution is going the way of the dinosaur. It had its time on the planet, but eventually a big meteor plunged down and *poof* no more last click. What is the big cataclysmic event? Quite simply put, the need for data. We live in a world where multi-channel and omni-channel are common place terms. A world where it takes …

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The Web Is Not Dead

The Web is not Dead

Article first appeared on wired.com, February 13, 2014 At the very least, the reports of the web’s death have been greatly exaggerated. In 2010 Wired Magazine published The Web Is Dead | Long Live The Internet1, regarding the demise of the PC and the shrinking need for the Web as a digital presence. The original argument from the authors states …

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Mobile Optimized Email in 1 Easy Step

The wide adoption of mobile devices has dramatically changed the way consumers digest information. There is no place where this is more true than in email. According to Epsilon email open rates increased from 22% to 31% between 2011 and 2013. The way that people decide to open an email has shifted in the “mobile first” world. People now have the ability …

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