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Yearly Archives: 2015

November, 2015

  • 3 November

    The Dangers of Bounce Rates

    In the E-commerce industry, one of the most effective ways to optimize your conversion rate is to optimize your bounce rate. Think about it – if the majority of people come and leave your website without completing the actions/goals you need, then you will not have a good conversion rate. Enter the bounce rate The standard definition of bounced visit …

  • 2 November

    What Are The Top E-Commerce KPIs?

    Sales - Up and to the right

    Whether you are new to the E-Commerce industry or have years of experience, one thing is certain: Anyone running an E-Commerce business needs reporting. There are dozens of analytics reporting packages and E-commerce solutions available to use, and within those tools are dozens of metrics and reports. How does one sift through all of the options and create meaningful reports. …

  • 1 November

    How To Measure Online Customer Loyalty

    Let’s start the conversation by stating this simple fact: There is no standard industry metric used to define a loyal customer. Traditional loyalty metrics are deeply rooted in finance. The most loyal customers are those who keep returning to do business with you, and ultimately spend more money. This dynamic has changed in recent years due to the digital landscape. We …

  • 1 November

    Why Email Is Crucial To A Software Launch

    In the software world, one of the most important and exciting times is when a new product goes to market. Your teams have worked tireless hours for weeks or months developing  and testing the product. You’ve gone through multiple iterations fixing bugs and adding features. Everyone feels confident that you have a great product that can be a differentiator, and …

October, 2015

  • 30 October

    Twitter Partners With IBM – Big Data Just Got Bigger!

    Article originally published on wired.com October 31, 2014 On October 29, 2014 IBM announced a historic partnership with Twitter. The partnership joins Twitter data with IBM’s analytics and customer engagement platforms. To me this seems like a rather important partnership, as it takes one of the largest global social media platforms and pairs it with a preferred analytics solution. To …