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Monthly Archives: November 2015

November, 2015

  • 2 November

    What Are The Top E-Commerce KPIs?

    Sales - Up and to the right

    Whether you are new to the E-Commerce industry or have years of experience, one thing is certain: Anyone running an E-Commerce business needs reporting. There are dozens of analytics reporting packages and E-commerce solutions available to use, and within those tools are dozens of metrics and reports. How does one sift through all of the options and create meaningful reports. …

  • 1 November

    How To Measure Online Customer Loyalty

    Let’s start the conversation by stating this simple fact: There is no standard industry metric used to define a loyal customer. Traditional loyalty metrics are deeply rooted in finance. The most loyal customers are those who keep returning to do business with you, and ultimately spend more money. This dynamic has changed in recent years due to the digital landscape. We …

  • 1 November

    Why Email Is Crucial To A Software Launch

    In the software world, one of the most important and exciting times is when a new product goes to market. Your teams have worked tireless hours for weeks or months developing  and testing the product. You’ve gone through multiple iterations fixing bugs and adding features. Everyone feels confident that you have a great product that can be a differentiator, and …