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Monthly Archives: October 2015

October, 2015

  • 30 October

    Twitter Partners With IBM – Big Data Just Got Bigger!

    Article originally published on wired.com October 31, 2014 On October 29, 2014 IBM announced a historic partnership with Twitter. The partnership joins Twitter data with IBM’s analytics and customer engagement platforms. To me this seems like a rather important partnership, as it takes one of the largest global social media platforms and pairs it with a preferred analytics solution. To …

  • 30 October

    7 Social Media Metrics That Matter

    I recently had been working with a small venture start-up, and was given the task of developing the measurement plan for an upcoming campaign. Figuring out what to measure was relatively easy, but defining what “goodness” looks like – specifically in social media – proved to be a much more difficult task, and with good reason. According to Social Media Examiner only …

  • 28 October

    5 Traits Of A Rock Star Web Analyst

    One thing is becoming very clear in today’s marketing world, the need for data has never been greater. According to Gartner, by 2017 CMOs will spend more on IT than CIOs – and data gathering & analysis is a large part of that budget. Whether you are looking to get into the web analytics industry, or have been involved in …

  • 27 October

    3 SiteCatalyst Plugins You Can’t Live Without

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    Whether you are new to Adobe’s SiteCatalyst or have used the tool for years, there is a need to extend the tracking capabilities beyond the “out of the box” functionality. If you want to track values in your links, understand what percent of the page that has been viewed, or understand where people abandon a form, you need to use …

  • 27 October

    The Most Overpaid Pitcher In MLB History Is…

    I was recently reading an article on the Richest MLB Pitchers of All Time. As I was going through the list, there were more than a few names that surprised me on how much money they had earned over their careers. In a time of Sabermetrics, it still surprises me the mistakes many organizations make on over spending for a starting …