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Yearly Archives: 2015

December, 2015

  • 6 December

    Hospitality Survey: The Results Are In

    The results are in

    Introduction One of the biggest problems facing both the hospitality and airline industry’s loyalty programs are the high cost of maintaining the the programs. As a result, airlines have been forced to adjust their programs to more positively impact program profitability. Changes made by Delta Airlines to their SkyMiles Program in 2015 are an example how the airline industry is trying …

November, 2015

  • 7 November

    Is The Rest Of The World Catching Up To The NSA? Making Sense Of Transparency Data

    Article originally published on wired.com November 13, 2014 When Edward Snowden revealed the NSA was using meta data to spy on millions of people not just abroad, but domestically as well – it took the world by storm. More information came out indicating the NSA was also spying on allies and aid groups, which further damaged the United States’ reputation around …

  • 7 November

    Last Click Attribution is Dead, and Web Analysts Need to Take Notice

    Fighting For Attribution

    Last click attribution is going the way of the dinosaur. It had its time on the planet, but eventually a big meteor plunged down and *poof* no more last click. What is the big cataclysmic event? Quite simply put, the need for data. We live in a world where multi-channel and omni-channel are common place terms. A world where it takes …

  • 5 November

    The Web Is Not Dead

    The Web is not Dead

    Article first appeared on wired.com, February 13, 2014 At the very least, the reports of the web’s death have been greatly exaggerated. In 2010 Wired Magazine published The Web Is Dead | Long Live The Internet1, regarding the demise of the PC and the shrinking need for the Web as a digital presence. The original argument from the authors states …

  • 4 November

    Mobile Optimized Email in 1 Easy Step

    The wide adoption of mobile devices has dramatically changed the way consumers digest information. There is no place where this is more true than in email. According to Epsilon email open rates increased from 22% to 31% between 2011 and 2013. The way that people decide to open an email has shifted in the “mobile first” world. People now have the ability …