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Monthly Archives: May 2014

May, 2014

  • 9 May

    Google and AOL Buy Attribution Technologies

    Multi-Channel Marketing

    I recently posted how Last Click Attribution is Dead and how new attribution models need to be used. The central point I make is that Last Click is no longer a relevant mechanism and online marketing has matured to the point of needing more. Marketers need not only to understand how multiple touch points influence a purchase, but they also need …