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Yearly Archives: 2014

October, 2014

  • 23 October

    Google Launches A More “Evolved” Inbox

    Google announces new Inbox App

    Today Google announced an new email app called Inbox, which claims to be the next evolution in email. We’ve heard things like this before, how instant messenger services or social media were going to be the death of email. What I like about the Inbox app is that it is not claiming to kill email, rather it is going to …

May, 2014

  • 9 May

    Google and AOL Buy Attribution Technologies

    Multi-Channel Marketing

    I recently posted how Last Click Attribution is Dead and how new attribution models need to be used. The central point I make is that Last Click is no longer a relevant mechanism and online marketing has matured to the point of needing more. Marketers need not only to understand how multiple touch points influence a purchase, but they also need …

April, 2014

  • 25 April

    Lessons Learned From The New Twitter Layout

    Twitter Logo

    If you haven’t heard Twitter recently started rolling out a new layout to users. The first reaction many people have had is that the new look resembles Facebook… a lot. In fact, there are many sites who are posting that Twitter just copied Facebook’s layout. While there are some new features like the ability to pin a tweet, the web …

March, 2014

  • 25 March

    Hey ESPN – Data Context Matters!

    I recently read an article on ESPN that was talking about why quarterbacks in the NFL are difficult to assess. I think anyone who is a football fan knows the importance of the quarterback position. The passing yards seem to be increase every year, and we are seeing both passing records and touchdown records broken on a regular basis. None …