How To Measure Online Customer Loyalty

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Let’s start the conversation by stating this simple fact: There is no standard industry metric used to define a loyal customer. Traditional loyalty metrics are deeply rooted in finance. The most loyal customers are those who keep returning to do business with you, and ultimately spend more money. This dynamic has changed in recent years due to the digital landscape. We ... Read More »

7 Social Media Metrics That Matter

Social Media Metrics

I recently had been working with a small venture start-up, and was given the task of developing the measurement plan for an upcoming campaign. Figuring out what to measure was relatively easy, but defining what “goodness” looks like – specifically in social media – proved to be a much more difficult task, and with good reason. According to Social Media Examiner only ... Read More »

Google and AOL Buy Attribution Technologies

Multi-Channel Marketing

I recently posted how Last Click Attribution is Dead and how new attribution models need to be used. The central point I make is that Last Click is no longer a relevant mechanism and online marketing has matured to the point of needing more. Marketers need not only to understand how multiple touch points influence a purchase, but they also need ... Read More »

Lessons Learned From The New Twitter Layout

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If you haven’t heard Twitter recently started rolling out a new layout to users. The first reaction many people have had is that the new look resembles Facebook… a lot. In fact, there are many sites who are posting that Twitter just copied Facebook’s layout. While there are some new features like the ability to pin a tweet, the web ... Read More »